My work with Trulia focused on bringing their new brand mission to life on social by emphasizing the neighborhood as an essential part of the home search. I updated the strategy across their platforms and achieved the following:
- created and launched their very first Instagram stories
- updated their voice on social to be more relatable and distinct from their parent brand, Zillow group
- sourced on-the-ground, original photography from Instagram users and influencers
- solely responsible for publishing content across all social media channels from Aug 2017 on.